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Baker X @ Orchard Central is a project to give budding home-baking entrepreneurs the opportunity to trial with a physical outlet and scale their business.
Through this initiative, Far East Organization aims to encourage the entry of new brands and enhance the business ecosystem in Singapore by providing customers with more choices and encouraging greater diversity.
Bakers work in a fully equipped baking studio and café, a physical space provided to them at no cost, over a period of 2 to 6 weeks to bake and sell. The cafe also houses social enterprise, Tea Ideas, which opens daily.
Our next baker is Pastories, operating from 16 October to 9 December 2024. We spoke to founder, Yeo Min, to find out more about her journey.
Pastories
Yeo Min is a pastry chef and author of ‘Chinese Pastry School’, a book that offers a comprehensive look at Chinese pastries to help home bakers understand and recreate them successfully. She started Pastories to tell stories through her bakes, and currently runs it as a home-based business offering custom cakes for special occasions as well as a range of classic Chinese pastries.
A fourth-generation Singaporean Chinese, Min’s great-grandparents travelled to Singapore from Southern China in the 1930s and her grandparents were born in Singapore just before the Second World War. Like much of the Chinese diaspora, she finds herself equal parts Chinese and not-so-Chinese — she eats as much bread as she does rice; scored a C for her O-Level Chinese but manages to write Chinese pop songs; and attended a French-focused pastry school but decided thereafter to specialise in Chinese pastries.
Her journey in the kitchen started as a necessity when she was an undergraduate student. Her activity of choice when procrastinating school projects was baking in communal kitchens. This inspired her to make a career switch to the food industry after working for two years as a social worker.
In 2021, Min took part in the Channel 8 baking competition, ‘Creme de la creme’. She impressed judges with her creativity and placed as a finalist on the show. In the same year, she took part in the World Gourmet Summit Apprentice Chef competition and placed second with a reinvented mooncake.
When not running Pastories, Yeo Min does food research, freelances as a pastry instructor and plays the cello in a community orchestra. Her dream is to open a museum of Singapore food one day!
Pastories will be offering their classics and bestsellers.
Look forward to their Gula melaka banana cake, Almond-sesame marble cake, Orange blossom sugee cake, Bandung tres leches, Mushroom rendang focaccia, Kueh kosui crumble bars and Egg tarts.
See you at the museum of food!
Head down to Baker X @ Orchard Central #04-29 today! Remember to scan your receipts to earn 2X SFE$ at Baker X.
Interested to join as a baker and be part of Baker X?
Baker X is currently fully lined-up for 2024. Stay tuned to this space for updates. Register your interest here.
Find out more about our past bakers below!
1. A minimum spending of $30 is required to qualify for 2X SFE$
2. Bonus SFE$ is capped at 100 SFE$ per qualifying transaction per day
3. A maximum of 2 same-day receipts from Baker X is allowed to qualify for the 2X SFE$
4. Members are required to redeem the 2X SFE$ at the Orchard Central Concierge on the same day
5. Limited to 1 redemption per shopFarEast member per day, for the first 30 redemptions only
6. The 2X SFE$ will be accorded to members’ e-wallet upon receipt approval
7. While stocks last