Did you know that the entire Novena area was named after the landmark church that’s been sited there since 1950? With its enviable location close, but not too close, to town, Novena has grown to become a sophisticated neighbourhood served by a bevy of malls within reach. Square 2 stands out as a vibrant shopper’s paradise, with five floors of diverse lifestyle experiences and direct connectivity to Novena MRT Station, Novena Lifestyle and Medical Hub, and Oasia Hotel Novena.
The next time you’re in the area, use this guide to quickly decide what to eat, shop and do. Read on for our top picks!
WHAT TO EAT AT SQUARE 2
Take your taste buds on a gastronomic adventure with Square 2’s mouthwatering F&B options.
Japan’s No.1 Gyudon Chain: Sukiya
It can be hard to find good food at reasonable prices in town. A medium-sized gyudon (beef bowl) for less than $5? Count us in! Sukiya claims to be “Japan’s No. 1 Gyudon Chain” and we can see why. Tender beef slices and onions are simmered to perfection in its housemade secret sauce then served on a bed of steaming hot Japanese Koshihkari white rice. The classic gyudon is available in several sizes ($4.20 for S, $4.90 for M, $6.70 for XM, $6.90 for L, $8.90 for XL). If you’re looking for something more adventurous, check out the Melted Cheese Gyudon ($6.80 for S, $7.50 for M, $9.30 for XM, $9.30 for L, $11.40 for XL), a delicious concoction of all things cheesy and beefy. As an alternative to beef, try the Charcoal Grilled Yakitori Bowl ($5.90 for M, $6.50 for L, $10.90 for XL), which is bite after bite of juicy grilled chicken thigh, or the tender Unagi Bowl with Half Boiled Egg ($11.90 for M, $12.50 for L).
Visit Sukiya at #01-47.
Korean Fried Chicken & Pizza: PM Chicken
The craze for all things Korean continues, especially for many foodie Singaporeans. Koreans do fried chicken really well and PM Chicken by Pizza Maru is no exception. Try the Garlic Gangjeong ($18.90) if you’re new to Korean Fried Chicken; the crispy juicy chicken is drizzled with Korean gangjeong, an aromatic, sweet and tangy sauce that gives a little spicy kick to your taste buds! Enjoy and immerse yourself in the inexplainable magical power and yummy wonders of Honey Butter Coat ($18.90)! Close your eyes and enjoy the rush of flavours dancing in your mouth! Can’t decide? Get the ‘2 is Better than 1’ set ($33.90) to try both recommended flavours.
Visit PM Chicken at #03-72.
Souffle Pancakes & Japanese Tea: Belle-Ville
Belle-Ville hails from Osaka, Japan. This pancake café is famous for its delicate and fluffy souffle meringue mille feuille pancakes, which is French for thousand layers. Each made-to-order serving comes with handmade whipped cream and is stacked from four to eight layers ($7.90/4pcs, $11.90/8pcs). The Millefeuille Pancake set ($11.40) comes with a cup of Belle-Ville Original Tea to complement the sweet treat.
Visit Belle-Ville at #01-154.
This One, That One in a Roll: QQ Rice
Take your caifan game up a notch and go “this one, that one” with QQ Rice’s range of grains, meats and vegetables. These are packed into a convenient meal with the DIY Rice Roll ($4.80). QQ Rice also has vegan options and a curated under-500kcal menu. Weight-watchers would love special rice rolls such as Spicy Shrimp Rice Roll ($5.10), Smoked Duck Rice Roll ($5.10) and Vegan Tofu Rice roll ($5.10). The Honey Coriander Salmon Bento ($9.20), which weighs in at just 472 calories, is another great option — satisfyingly hearty without the calorie-laden guilt. Check out QQ Rice if you’re looking for a healthy yet filling meal!
Visit QQ Rice at #01-19.
Singapore-Style Beverages: Fun Tea
Fun Tea, as the name implies, has fun with Singapore-style beverages. Think: local tea and coffee, available in traditional and creative options, as well as healthy homemade beverages. This means you get to choose from your favourite local beverages like Oat Cereal and Honey Lime Sour Plum or have fun with something a little different like the Gula Melaka Tea or Honey Wolfberry drinks. Can’t decide? Go for the signature Fun Tea — an ambitious concoction of honey, tea, grass jelly, lemon and lime that works refreshingly well!
Visit Fun Tea at #04-02D.
WHAT TO DO AT SQUARE 2
After pampering your palate, give yourself a beauty treat. Square 2 is a makeover destination for those in the know!
Korean Tresses: Apgujeong Hair Studio
From their billion-step beauty routines to using cutting-edge technology to produce glossy, natural-looking curls, the Koreans know a thing or two about looking their best every day. Want that look you’ve spotted on your favourite Korean celebrity? Head over to Apgujeong Hair Studio for a Korean makeover! The popular chain is known for its full Korean hair and makeup services and is the place to go to find out what the latest Korean hairstyle trends have to offer.
Visit Apgujeong Hair Studio at #03-92.
Bare it: Hairz
While your crowning glory deserves your love and attention, so does the rest of your body. Hairz is a hair removal specialist that offers an all-inclusive, hassle-free, full body hair removal experience for both men and women. The studio utilises the latest Diode-808 permanent hair removal treatments for procedures to achieve lasting, pain-free results and focuses on providing top quality services at affordable prices.
Visit Hairz at #03-52.
WHERE TO SHOP AT SQUARE 2
Chic and stylish fashionistas looking to satisfy their need for retail therapy will find Square 2 full of delightful surprises.
Walk on jelly: Melissa Pop-up Store
Step out of Square 2 with style by first checking out Melissa! The brand is more than simply just fashion, art and design; it’s also about sustainability. Melissa shoes are composed of MELFLEXTM, a trademarked material that is 100% recyclable, flexible and comfortable. Its iconic jelly shoes are even officially registered as vegan-friendly by The Original Vegan Society. Slides, sandals and flip flops are comfortable and practical in Singapore’s climate and Melissa has a sizeable collection on display.
Visit Melissa Pop-up at #01-139.
Local Luxury Fashion: Blum & Co
Whoever said luxury fashion and sustainability couldn’t mix? Blum & Co, also known as BLUM, is an exclusive middle-upper label made for professional women. The well-known local fashion label regularly dresses industry leaders and media personalities at Mediacorp, so you’ve probably seen their pieces before. Each BLUM piece is a well-made professional statement with strong femininity. Refresh your wardrobe with Blum & Co’s environmentally friendly pieces!
Visit Blum & Co at #01-140.
Globally Inspired: Ihaan Deco
If you’re fussy about the quality of your homeware, check out Ihaan Deco! Established to offer home décor that’s “as unique as you”, Ihaan stocks products sourced from all over the world, so don’t expect run-of-mill items here. Instead, you can look forward to shelf after shelf of high-quality home décor and lifestyle products that are equally suitable for dressing up your home or as a housewarming gift.
Visit Ihaan Deco at #03-111.
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* Information is correct at time of publication. Individual store operations may be affected by government guidelines around safe management measures. Please check the respective websites for the latest updates. Please note that deals and/or rewards listed in the article are time sensitive. The management reserves the right to change the terms and conditions at any time without prior notice.