We're thrilled to announce our recent accomplishments at the Retail Asia Awards 2023.

Far East Organization is proud to be the winner of:

- Retail App of the Year (Singapore): shopFarEast App

- ESG Initiative of the Year (Singapore): Baker X @ Orchard Central. 

These awards affirm our dedication and commitment to making a positive impact and delivering a great retail experience. Thank you for your continuous support!

Watch the interview with Graham Ng, Director, Retail Business Group, to know more about Far East Organization's plans in the coming years.

About shopFarEast App

shopFarEast is Far East Malls’ multi-mall app loyalty programme that rewards shoppers as they shop, dine and enjoy across our malls. In 2022, in response to feedback from shoppers, the App underwent a revamp to enhance its original features and introduce new functions with a simple and intuitive interface for easy navigation.

Members are rewarded with SFE$ (shopFarEast points) when they make purchases at participating retailers across the 22 Far East Malls. On top of earning points, Members can use their SFE$ to redeem unique rewards including hotel stays at Far East Hospitality’s suite of hotels, parking credits, shopping vouchers, and many more. In addition, Members get to enjoy exclusive deals and promotions, as well as referral benefits.

The shopFarEast App also offers an attractive cashback from 1% on spending. ($1 = 1 SFE$, 500 SFE$ = $5 e-voucher).

About Baker X @ Orchard Central

To help home bakers gain brick-and-mortar presence, Far East Organization reevaluated the function of retail locations and created Baker X, driven by the conviction that it can inspire better lives. Baker X is launched with the intention of assisting home-based bakers test their operations in a retail environment first before expandng into full-fledged establishments. 

Home-based bakers can apply for a two- to six-week residency at Baker X. The only expenses for bakers are the cost of their own ingredients and packaging and they will also keep all sales revenue. 

Far East Organization also handled media and PR in order to promote each home baker through bakeries at the mall and online via social media platforms by hosting media tasting sessions, media drops and influencers. The media’s and influencers’ reactions have been proven constructive and favorable, with Baker X amassing up to $4 million in PR value within its first seven months of existence through print news articles, radio interviews, internet news sites, and influencers.

We hope to continue to give budding home-baking entrepreneurs the opportunity to trial with a physical outlet and scale their business!